WP Ads. One platform. 25 markets. Measurable growth.

Run performance campaigns across Europe from a single place. No more middlemen, no more stacks of invoices, no more conflicting definitions of success.

Why WP Ads?

The advertising market keeps growing — and keeps fragmenting. Four DSPs, three media-buying teams across different time zones, two attribution models, and one report that never matches Google Analytics. The result: decisions built on partial data, and budgets that are hard to defend in the boardroom. WP Ads removes that fragmentation. We bring reach, data, and an expert team into one ecosystem — from planning through post-click attribution. One partner. One platform. One report.

What is WP Ads

WP Ads is the international advertising platform of Wirtualna Polska Group — built for brands that treat advertising as a growth lever, not a branding cost line. Advertisers get access to verified inventory across 25 European markets through a single point of contact, a single buying process, and a single reporting system. Campaigns that used to be split across multiple partners are planned, launched, and measured from one place.

WP Ads — international advertising platform

Four pillars WP Ads

WP Ads covers the full funnel — from brief, through media buying, to analytics and optimization. The goal is to give marketers their time back: so the team can focus on the business instead of juggling buying panels, invoices, and inconsistent reports.

Media — Display, video, content, native, and email campaigns reaching 9M+ users of Poczta WP and o2. E-commerce campaigns with product-feed integration, retargeting, and full brand safety and viewability controls — across Wirtualna Polska Group media and the WPartner network.
Data — Audience Center with 500+ segments built on declared and behavioral data from WP and o2 users. Proprietary WP Pixel and WP Metrics integration for precise performance and brand-side segmentation.
Technology — Self-service DSP for campaign planning and buying. WP Booster powered by three AI models (CPC, ROAS, CPSC). Billing models — CPC / CPM / vCPM / ROAS / CPSC — consolidated in a single report.
People — Dedicated Customer Success Managers for CEE and international markets, with hands-on experience in performance, international expansion, and strategic consulting.

Proof, not promises

In Poland, WP Ads reaches 95% of the country's internet users in direct reach (SimilarWeb, January 2026).

Across the six flagship CEE markets — Poland, Czech Republic, Slovakia, Hungary, Romania, Bulgaria — WP Ads accounts for 61–95% of ad traffic.

Average return on WP Booster campaigns: ROAS 8.01 — versus 0.23 for classic display CPC with a dynamic feed.

Source: WP Ads internal data, January–July 2025. E-commerce campaigns billed per transaction; attribution last-click + post-click 48h, 7, 14, or 30 days.

Who is WP Ads for?

Brands planning an expansion — companies scaling across multiple markets in parallel, without building local media-buying teams from scratch.

Performance brands — e-commerce, fintech, telco, insurance, travel, education. Anywhere a campaign has to deliver conversions, leads, and revenue — not just impressions.

Awareness-focused brands — large advertisers for whom premium context, brand safety, and controlled viewability are non-negotiable.

Media and performance agencies — partners who want to simplify international media buying for their clients. One partner instead of a dozen.

Frequently asked questions (FAQ)

What are the minimum budgets? Thresholds depend on the format and the market. For performance campaigns, we start from test budgets large enough to produce statistically meaningful data — exact numbers we discuss on the call.

Does WP Ads integrate with our analytics stack? Yes. WP Pixel and WP Metrics plug into existing analytics environments. Reports can be exported or piped into your data warehouse via API.

How is WP Booster different from classic display? WP Booster uses three AI models (CPC, ROAS, CPSC) that optimize buying in real time against a specific business outcome — not impressions.

Which markets do you cover? 25 European markets, with premium direct reach in six CEE countries: Poland, Czech Republic, Slovakia, Hungary, Romania, Bulgaria.

WP Ads Inspire Tour Bucharest - 29 & 30 September 2026

WP Ads is heading to Impact SEE in Bucharest, creating an opportunity to build new partnerships, strengthen business relationships across the CEE region, and connect with companies looking to scale their advertising activities across Europe. We are excited to demonstrate how WP Ads helps advertisers simplify campaign management, reach relevant audiences, and efficiently manage their activities across multiple European markets from a single platform.

WP Ads Inspire Tour Cologne - 23 & 24 September 2026

We are very excited to announce that WP Ads is heading to Cologne to meet brands, agencies, and industry professionals looking for smarter ways to run and scale advertising campaigns across Europe. At DMEXCO, we'll also show how WP Ads can help brands simplify campaign management while keeping the focus on measurable business results by helping advertisers reach the right audiences, optimize campaigns with AI-powered technology, and manage activity across 25 European markets from one place.

WP Ads Inspire Tour Prague — 21 May 2026

A closed-door event for brands, agencies, and strategists who want to see the platform in action. Tech sessions, industry panels, and networking with the team running campaigns across 25 markets.